U Can Share 2021: Fighting hunger across the South Plains

South Plains Food Bank’s 39th Annual Fund Drive is December 6 - December 10
Published: Nov. 29, 2021 at 2:56 PM CST|Updated: Dec. 6, 2021 at 9:16 AM CST
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LUBBOCK, Texas (KCBD) - KCBD and the South Plains Food Bank invite you to join us in the fight against hunger during the 39th Annual U Can Share Fund Drive. Tune in every day from December 6 - December 10 to see KCBD’s live coverage of the U Can Share Fund Drive from United Supermarkets at 82nd and Frankford Ave.

This year, we are asking for funds instead of food to help focus our resources in the areas they are most needed and to better serve people across the South Plains living with food insecurity.

Our goal is $250,000, which will provide 750,000 meals to those in need throughout the next year. You can easily make your donation on the South Plains Food Bank website.

Thanks to partnerships with United Supermarkets and Prosperity Bank, there are many additional ways you can get involved this year, including:

  • Check-Out Hunger: All United Supermarkets & Market Street locations
  • Prosperity Bank: Take any monetary donations or drop change by any Prosperity Bank location
  • Online Auction:
  • Virtual Food Drives:
  • Various Fund Drives throughout the area

This community-wide effort began as a service project at KCBD NewsChannel 11 and has spread to feed thousands of people across the South Plains.

The food and funds collected during the drive help the South Plains Food Bank serve the hungry well into the new year for families in need. One in seven people across the South Plains are food insecure. One in three are children. More than 108 agencies and churches help provide 85,000 meals per week and food to more than 98,000 unduplicated people each year. The SPFB services 20 counties with a population of more than 500,000 people. 2020 has seen the need in the South Plains increase to more than 150,000 people.

For more information about donations, food drives, fund drives, and more, visit


SPFB will not be accepting food donations of any kind at this year’s U Can Share Fund Drive based on the recommendations of Feeding America and Feeding Texas. Instead, you can donate via one of the many Virtual Food Drives hosted by community organizations.

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